On episode 3 of the Montreal Marketeers podcast, we are joined by fellow marketer Neil Turner.

Neil's passion for marketing began during his university years at John Molson School of Business. He was studying to become an accountant, but he quickly realized that the numbers weren't adding up in his favor. He decided to do some affiliate marketing as a side hustle. Without any experience or knowledge of the industry, he had to learn everything through trial and error. It didn't take long for Neil to drop out of university and start a highly successful career in digital marketing.

Neil is currently the Director of Marketing at FortNine (formerly Canada's Motorcycle). As the second full-time employee of the company, he played a pivotal role in growing sales year over year. FortNine currently employs 50 staff members during its peak summer season.

Duration: 40 minutes

Topics:

• Starting off in Affiliate Marketing

• Learning through trial and error

• Current Affiliate Marketing landscape

• Starting at FortNine

• Scaling an e-commerce business

• Online content strategies

• Finding your passion

Check out FortNine for all your motorcycle and power sport gear needs!