The term “transaction” is often referred to an online or offline purchase. I find that even in such a digital marketing environment we tend to reserve this term for reports and results that showcase an increase in sales. As a result we can say that a transaction is in its basic form an exchange of monetary funds for a service or product, right? Wrong!

As a marketing product manager, one of the many challenges we are faced with on a regular basis is balancing the power of choice. What’s better, displaying all your options to your customers, or limiting their options in the hopes of making it easier for them to choose the right product?

Customer contact points are established when your customer interacts with your organization. It is important that we understand how and where your customers are interacting with your brand. This will not only help control your brand, but improve…

So you come across an interesting article while reviewing posts on LinkedIn. You click on the link and a pop-up appears asking for your contact information

Nobody likes reading negative reviews about their business, although if you’re in business long enough everyone experiences a bad review or two. The question is how do you respond?

Deleting your reviews or closing your social media accounts will only make it worse. Let’s understand why negative reviews represent opportunities for growth and how you should consider handling negative reviews moving forward.

To be honest I never enjoyed reading. In fact, growing up I maybe read a handful of books, those that were absolutely required to pass my university classes. Even today, if I had a choice I would choose audio books or podcasts versus physically reading a book. BUT I did notice one big flaw in my disinterest for reading...

Creating a successful webinar starts with knowing your audience. Like many marketing activities the success of your webinar hinges on knowing who your audience is. In its basic form the right content needs to be delivered to the right audience at the right time. Easier said than done…

I’ve seen great content be repurposed months and years after its original posting. You might think to yourself, “really a year after”. Yes year(s) after, as long as it makes sense and ties in with your overall campaign strategy. The repurposing of content is meant to add value, not to be repetitive or save you time and money

Looking to learn why webinars have grown to become a lead generating machine? Well you came to the right post!