MM27 - Lucky Loush: Youtuber and Founder of the Lucky Gang

On episode 27 of the Montreal Marketeers podcast, we talk YouTube with Ali, aka Lucky Loush.

Ali is one of the most energetic guests we've had on our podcast. It didn't come as a surprise to us when he mentioned that he couldn't simply "drink the Kool-Aid" and be satisfied with a regular 9 to 5 job. His desire to build something larger than himself led to the creation of the Lucky Loush YouTube channel. 

Ali's goal has always been to promote Lebanese culture. As a Lebanese Canadian, he feels that traditional media companies have a tendency to shine a negative light on the community that he holds so close to his heart. After trying different content creation approaches, he found his niche in reacting to Arabic music videos.

At the time of recording this episode, Lucky Loush had about 1,000 YouTube subscribers . It took him over a year to reach this goal but his patience and perseverance is finally paying off. As of July 2018, he surpassed the 20,000 subscriber mark.

Check out this week's episode of the Montreal Marketeers to find out more about building a YouTube community with Lucky Loush.

Duration:  57 minutes

Topics:
- Finding your passion
- Hacking culture
- Playing the extremities
- Relating to your audience
- Taking game, adding value, and making it yours
- Pivoting when necessary
- Building a core audience
- Staying true to yourself